@ 2007.03.27 , 10:24
66

Google AdSense:常识,常见问题解答,工具

Google AdSense:常识,常见问题解答,工具

Google AdSense 恐怕是网络上最流行的收入来源之一了。以下是一些 Google Adsense 技巧和资源,站长朋友和 Bloger 们不可错过。

我们花了几个小时,试着找出有哪些技巧,哪些工具可以帮助你观察,追踪和增加你的 Adsense 收入,我们选择了一些相当有用的文章和技巧,摘取其中关键点,同时也包括 Google Adsense 自己的站点和服务,你每天都可以用。看看都有哪些。

关于 Google Adsense 的一些你可能不知道的事

  • "Adsense 收入 = 广告展示次数 × 点击率 × 单击单价 × 智能定价因素(smart-pricing-factor)。浏览你自己的网站不会导致 Adsense 账户被封,但是要确信自己没有去点击上面的广告。
  • 但是,不断的刷新自己的网页来提升广告展示次数可能会使你的帐号被封停。点击率(Click-through-rate (CTR) )为广告点击次数 ÷ 广告展示次数,基本范围为 0.1% - 30%,大多数为 1% - 10%
    [100 个 Google Adsense 技巧]
  • "主广告展示次数(First impressions count):确保点击率最高的广告单元最先出现在 HTML 代码中。记住最先出现在 HTML 代码中的广告单元并不一定就显示在用户浏览器的最前面。"
    [Inside AdSense(AdSense 官方blog):主广告展示次数]
  • "通常,在丰富内容和导航标志附近放置广告的效果较好,因为用户会注意网页的这些区域。在用户经常注意阅读某篇文章的网页上,直接放置在编辑内容结尾下方的广告容易取得很好的效果。"
    # Copyright for Jandan.net(http://jandan.net/)
    [我应该将 Google 广告放在网页的何处?]
  • "对于多个广告单元,显示格式很重要,在能引起访客注意的地方放广告,在最后一篇帖子后放一个页首横幅广告。"
    [6个 AdSense 论坛优化技巧]
  • "在重要内容分隔点的中间和顶部放置广告的效果最好最有效的显示格式是大矩形,336 × 280。所以宽幅格式要比其它格式的广告好的多,因为它们没有占据过多的行。广告每多增加一些高度,你就会多失去一些对广告感兴趣的用户。
  • 所以宽幅格式很有效,前三个有效的广告格式是刚才提到的 336 × 280 大矩形,300 × 250 中等矩形和 160 × 600 宽幅摩天大楼。.
  • 在 Adsense 账户里,我们可以定义不同的配色风格,更容易引起访客的注意。"
    [Google AdSense 优化会议记录]
  • "根据点进率算出来的第二个有效的广告放置点是右边的隔栏或空白"。 紧靠着内容主体的"摩天大楼"和竖着放置的 banner 有也很好的效果。中栏放置的,与内容混排的正方形和矩形广告效果同样不错。放置在分隔点下面的广告不太有用,尽管这不是一个一成不变的规律。"
    [Yahoo! Publisher Network: 位置,位置,位置……]
  • "我发现不管把 Google Adsense 中等矩形放置在页面中间的右部,还是中右栏,并且顶部和底部都有文章内容的时候,它们都有不错的效果。虽然在论坛上放置的广告点击率很低,但是使用 Adsense 也不错。"
    [Google Adsense 站长技巧]
  • "在有丰富内容的页面中放置 Adsense 广告。避免使用允许的‘赞助商链接’和‘广告’链接字样(# chengbo 此条建议我觉得有问题,使用其它文字会导致 Adsense 账户被封,不过也有可能是我理解有误)。在内空分隔点上放广告,广告的颜色要和你站点的色调相配。把广告融入你的页面中——设定边框(border)的颜色和背景颜色一样。"
    [如何提高 Google Adsense 的点击率]
  • "确保有高质量的,与关键字相关的内容。用元数据(META)标签,比如,‘title’ & ‘description’,h1, h2 来标记文章的重要内容。"
    [如何避免显示公益广告(PSA)]
  • "现在你可以在挂有其它类似广告服务的页面上发布 AdSense 了。" (2007 年 1 月)
    [据官方消息! 现在你可以在挂有其它类似广告服务的页面上发布 AdSense 了]
  • "Google AdSense 政策:不允许广告发布者把图片和广告内联在一起,从而使访客误以为图片和广告有所联系。"
    [Inside AdSense:广告和图片摆放位置:政策澄清]
  • "通过区段定位你可以告诉 Google Adsense 你想要强调或忽略的文字或 HTML 内容。区段定位是最新和最有效 Adsense 技巧。"
    [使用区段定位来显示与内容相关的广告]
  • "这一周,我决定根据访客的来源来改变广告单元的数量。我有一个简单的 PHP 函数来确定访客是否来自搜索引擎,如果是,我就会多显示 2 个广告。周六,周日和周一我的 Adsense 收入增加了 284%!"
    [好的 Adsense 经验]
  • "永远不要点击你自己的广告,无论任何原因。永远不要编辑你的 Adsense 代码。不要在同一站点上放置与 Google Adsense 性质相近的广告和搜索服务(2006)。不要隐藏广告元素。避免过度的广告和关键字堆砌。"
    [ 违反 Google Adsense 计划政策的15个常见错误 ]
  • "在你的站点上放置广告不会影响你的流量。blogger 们有六种方式赚钱: Google Adsense,捐赠 (如 PayPal),Text Link AdsChitika eMiniMallsAmazon, 个体广告
    [如何在你的 blog 上赚钱 - 很全的一篇文章]
  • "Adsense 确定页面的主要内容,需要参考很多因素:页面的URL,标题,超链接文字,页面中最频繁出现的关键字,搜索引擎搜索至此页的文字和链接至此页的其它页面的内容"。
    [如何显示与内容相关的广告(blogger 们尤其要注意)]
  • "问问你自己是否愿意为了加入广告而改变一下 blog 布局。看看你的流量,以确定自己的站点是否受大家欢迎。用好广告频道。耐心。"
    [Blog Adsense 技巧]
  • "在一个页面上你最多可以放多 3 个 Adsense 单元。短小的文章,广告放在内容顶部,这时 CTR(点击率) 是最好的;长文章,广告放在内容中间,点击率往往会有所提升。 大矩形 336 × 280 是最合适的广告格式。"
    [Adsense 优化技巧,提高点击率的广告摆放诀窍]
  • "Google AdSense 公布了另一个对于 Adsense 发布者有用的特性。 - 区段定位。尽管这个概念很简单, 但是它带来的好处和潜在价值却是无穷无尽的。"
    [显示与文章正文内容相关的广告]

Google 官方信息和工具

Google AdSense 工具,服务

Google AdSense 技巧,资源

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